Marketing Director

About the Position
The Marketing Director is responsible for leading and executing the company's marketing strategy across digital, retail, ecommerce, social media, communications, promotions, and brand initiatives. This is a hands-on leadership role requiring the ability to manage and develop a marketing team while personally executing marketing projects and day-to-day activities.

The Marketing Director will oversee marketing programs from concept through execution, ensuring campaigns effectively support company sales goals, strengthen the brand, and engage customers. This position will work closely with Sales, Ecommerce, Retail, Product Development, and Executive Leadership to develop and implement effective marketing initiatives.

Essential Duties and Responsibilities include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Marketing Leadership & Team Management
Lead, manage, and develop the marketing team, providing clear direction, priorities, and performance expectations.
Assign projects and manage deadlines while maintaining accountability for results.
Balance strategic planning with hands-on execution of marketing activities.
Review team performance, provide coaching and feedback, and support professional development.
Establish marketing calendars, priorities, and project timelines.
Collaborate with internal departments to ensure marketing initiatives support overall business objectives.

Marketing Strategy & Execution
Develop and execute annual and seasonal marketing plans aligned with company sales and business objectives.
Personally manage and execute marketing campaigns, promotions, communications, and other initiatives.
Develop campaign concepts, messaging, timelines, budgets, and execution plans.
Track campaign performance and make adjustments based on results.
Manage the company's marketing calendar and ensure projects are completed on time.
Research market trends, customer behavior, competitors, and opportunities for growth.
Manage marketing budgets and monitor spending.

Digital Marketing & Ecommerce
Oversee and execute digital marketing initiatives across email, website, social media, search, and other digital channels.
Manage email marketing campaigns, newsletters, promotions, and customer communications.
Coordinate website content, product updates, landing pages, and promotional materials.
Work closely with Ecommerce to develop promotions and campaigns that increase online sales and customer engagement.
Monitor digital marketing performance and use analytics to improve results.
Support paid advertising, and other digital marketing initiatives as appropriate.

Social Media & Content
Develop and maintain the company's social media strategy and content calendar.
Personally create, coordinate, and publish social media content.
Develop written, visual, and video content for social media, email, website, and other marketing channels.
Ensure all content reflects the company's brand, voice, and standards.
Monitor social media engagement and respond or coordinate responses when appropriate.
Identify opportunities to increase brand awareness and customer engagement.

Promotions, Events & Brand Development
Plan and execute promotional campaigns, product launches, seasonal initiatives, and special events.
Coordinate marketing support for retail stores, community events, pop-up stores, and other company activities.
Develop promotional materials, signage, displays, and other marketing collateral.
Maintain consistent branding across all marketing channels and company locations.
Coordinate with outside vendors, agencies, photographers, designers, printers, and other marketing partners.
Manage projects from initial concept through final execution.

Sales & Cross-Functional Support
Partner with Sales, Ecommerce, Retail, Product Development, and other departments to support business initiatives.
Develop marketing materials and campaigns that support sales objectives.
Assist with product launches, new product development, and customer initiatives.
Provide marketing support for key accounts, retail partners, and other business opportunities.
Communicate marketing plans, timelines, and deliverables to internal stakeholders.

Analytics & Reporting
Monitor marketing performance and key performance indicators.
Analyze campaign, ecommerce, email, social media, and other marketing data.
Prepare regular marketing reports for executive leadership.
Use performance data to make recommendations and improve future campaigns.
Evaluate the return on investment of marketing programs and expenditures.

Position Requirements
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities.

Education:
Bachelor's degree in marketing, Communications, Business, or related field preferred.

Related Experience:
7+ years of progressive marketing experience, including management or leadership experience.
Demonstrated experience managing and developing employees.
Strong hands-on experience executing marketing campaigns and projects.
Experience with digital marketing, email marketing, social media, ecommerce, and content development.

Competencies:
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Strong creative and problem-solving abilities.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Strong understanding of marketing analytics and performance measurements.
Proficiency with Microsoft Office and common marketing, social media, email, analytics, and content management platforms.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this Job, the employee is regularly required to lift and/or move up to 3lbs. The employee is regularly required to sit for extended periods of time; use hands to finger, handle, or feel; and talk or hear. Occasionally required to stand for extended periods of time; and walk. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.